"I know that I should know, but I don't" (IKISK/BID) was a quiz event, proposed by Alexandra Midal and Arno Mathies, developed by the Master of Spaces & Communication (HEAD-Genève) that consisted on two teams confronting each other to see who was less ignorant on design matters. The visual identity took as a starting point the imagery of ping-pong, since it was part of the match itself, and shows the duality of the teams through colour and the separation of space, as in a court. The texts written used humour and irony, in order to be coherent with the atmosphere of the event and also to its name. The website was designed and built from scratch in html5 and css3.
Visit the website: iknowishouldknow.eu.pn
Visual identity developed in collaboration with the master students and website for the event at HEAD-Genève